Aos olhos de um dos melhores contadores de histórias...
"I have written for young readers, for the movies, for so-called adults; but mostly for people who like to read and to plunge into a good story. I do not write for myself, but for other people. Real people. For you. I believe it was Umberto Eco who said that writers who say they write for themselves and do not care about having an audience are full of shit, and that the only thing you write for yourself is your grocery shopping list. I couldn't agree more.
As I said, I am in the business of storytelling. This is an art, a craft and a business, and I thank the Gods of Literature for that. I believe that when you pick up something I've written and pay for it, both in terms of your money and something much more valuable, your time, you are entitled to get the best I can produce. I believe this is not a hobby, it is a profession. If you're pretentious enough to believe that what you write might be worth other people's time (as I am), you should work hard enough to earn that privilege (as I do)."
(Carlos Ruiz Zafón, in "Why I Write", site oficial)